So I read this book called The War of Art by Steven Pressfield, and I find it to be a unique book.

“Within it, Pressfield highlights the different forms of Resistance faced by artists, entrepreneurs, athletes, and others, who are trying to break through its barriers.”


There are so many chapter in this book, almost one per page. But there is one particular chapter that intrigues me. It’s called Resistance and Self-Medication, and here’s what it says:

“Do you regularly ingest and substance, controlled or otherwise, whose aim is the alleviation of depression, anxiety, etc.? I offer the following experience:

I once worked as a writer for a big New York ad agency. Our boss used to tell us: Invent a disease. Come up with the disease, he said, and we can sell the cure.

Attention Deficit Disorder, Seasonal Affect Disorder, Social Anxiety Disorder. These aren’t diseases, they’re marketing ploys. Doctors didn’t discover them, copywriters did. Marketing departments did. Drug companies did.

Depression and anxiety may be real. But they can also be Resistance.

When we drug ourselves to blot out our soul’s call, we are being good Americans and exemplary consumers. We’re doing exactly what TV commercials and pop materialist culture have been brainwashing us to do from birth. Instead of applying self-knowledge, self-discipline, delayed gratification, and hard work, we simply consume a product.

Many pedestrians have been maimed or killed at the intersection of Resistance and Commerce.”

So what I get from this is that every type of disease is not real: it’s a business idea. And I find that slightly shocking. Saying that disease is not real doesn’t sound right. I mean, it’s a idea that you have never heard of before, but for some reason I feel like it’s a bit offensive. Heck, I had a conversation with a classmate about this (the entire STAC class is reading this book) and she totally disagrees with Pressfield. I get where he’s going, but I can’t help but also understand my classmate as well.

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